WHAT IS NATIVE ADVERTISING?

It allows your brand to fit into – and not disrupt – the audience experience. Thoughtful ads and messaging blend seamlessly with content the user is already engaged with, allowing them to become more informed about your product/brand, before ever visiting your website.

Three Core Native Advertising Examples

In-Feed

Typically placed in article and content feeds to mimic the surrounding site design and provide an uninterrupted flow of information for the consumer.

Branded Content

Paid content from a brand that is published in the same format as full editorial on a publisher’s site, generally in conjunction with the publisher’s content teams.

Content Recommendation

Typically displayed alongside other editorial content, this format of native advertising can reach a wide audience in a cost-effective manner.

WHY NATIVE ADVERTISING?

The benefits of native advertising are far-reaching. Review a breakdown of the top benefits according to respondent feedback from a Digital Native Advertising and Branded Content Report, below:

Building Brand Awareness

71%

Effectively influences consumer perceptions

66%

Generate Sales

52%

Meeting the challenges of emerging markets to maximize your profits.

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